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Guangzhou Sosu Electronic Technology Co., Ltd.

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  • Carton Fair
    Carton Fair With the end of the Canton Fair, we have met a large number of customers from all over the world. At the exhibition, they are very satisfied with our products and want to visit our factory. A customer from Oman (Mike) told us that we are great and the price is perfect, he will place a big order at our factory. This is very exciting for us, thanks to Mike for our recognition.

    2019 10/21

  • How To Design Heavenly Digital Signage Content
    How To Design Heavenly Digital Signage Content Some things just go together and once they're paired up, and it`s nearly impossible to imagine them on their own. Today we're discussing the connection between digital signage and content. They go together like s'mores and campfires. Peanut butter and jelly. Daenerys and her dragons, Michelle and Barack Obama. You can't have one without the other. Digital signage and content are a match made in heaven. And if our poetic metaphors weren't enough to convince you, keep reading to learn why. Digital Signage Isn't Good By Itself Digital signage might be the medium, but the medium is nothing without the message. Content is the message that powers your digital signage investment. Digital signage is a little like the cone that holds the ice cream. (We know we said we were done with analogies, but we lied.) You wouldn't buy just a plain, empty cone-and conversely, you couldn't buy a scoop of ice cream without something to hold it. Such is the relationship between digital signage and content. Content is the way you reach your customers. It's how you leverage your digital signage investment to turn your hardware purchase into ROI-driving marketing results. Marketing: A Tag Team Effort Naturally, the most compelling use of the digital signage/content partnership is marketing. High-visibility digital screens are great for capturing consumer attention, providing a clear, direct marketing message, and motivating that consumer to take action. There's no comparable strategy on the market that can produce a similar effect. Indeed, we believe that digital signage is the focal point for an entirely new type of signage-centric marketing that few companies are taking advantage of. But as we mentioned, it takes content to make this happen. But that's the great thing about digital signage: Though it comes with an up-front cost, it offers nearly limitless flexibility in how companies can tap into this content and put it to work in service of their marketing goals. Lead Generation When's the last time you saw a paper flyer and rushed into the store to check out the product? We`re guessing it`s been a while. And how about online marketing? Are your company's digital marketing efforts really producing the results your company needs? These solutions are fine ways to generate leads, but consider the research showing that digital media in public venues can reach 27% more people than online strategies. In our view, digital signage (powered by the right content, of course) is a crucial aspect of lead generation. The more you can get in front of your customers` eyes, the better - and digital content is an excellent way to draw more leads into your marketing funnel. Upselling Products The flexible content templates used in digital signage are the perfect way to upsell, particularly when they're placed close to the point-of-purchase. Many retailers love to place these screens near checkout lines for this very reason. But the strategy isn`t limited to retail! Just think about how, say, a quick service restaurant could leverage flexible digital displays to boost sales: Display special promotions or offers that drive high returns. Show high-quality images that get them hungry and curious about products they may not otherwise try. Showing cost comparisons of different food sizing options, highlighting the value (a large drink is only $0.20 more). Additional product details that may influence purchasing, such as nutrition information. The great things about these applications is that they can be easily traced to ROI. Unlike more abstract marketing goals that may take months to pay off, these content applications have the potential to drive higher revenue today. Internal Communication Digital signage works just as well at engaging your own staff as it does your customers. We've discussed at length in previous posts the value of having digital signage for internal communication, and we stand by it. But digital signage is far more than just an extension of your bulletin boards; when implemented with the right content, you can turn your internal digital signage into a full-fledged communication hub: Content templates for messaging, goal tracking, or motivation. Widgets that can be tied into your APIs to provide dashboards of analytics. Integration of messaging apps to provide real-time visibility into communication. Emergency Response While it's not quite as fun as boosting ROI or supporting team morale, our digital signage and content pairing has another important use: emergency preparedness. This is particularly important when digital signage is placed near vulnerable populations, such as in schools, or in hospitals. Most places, be they businesses, educational settings, or medical clinics, don`t have visual components to their emergency response. They might have a few signs up showing the locations of storm shelters or fire exits, but in most cases, these places get by with audio signals (alarms, bells, etc.) and nothing else. But just think about how content-rich digital signage can expand these capabilities. With high-resolution displays, buildings can set up pre-defined triggers to activate at specific points of crisis. When these triggers activate, signage will automatically update to an emergency response content template that addresses whatever problem is occurring such as: Fire exits or emergency escape routes. Nearest fire extinguishers / first aid gear. Locations of bomb shelters or storm shelters. You get the idea. Adding a visual component to emergency preparedness can actually save lives-making it a crucial use case for digital signage content. One Love There's no better pairing than digital signage and content. Like any good pairing, the two work in tandem and push each others' capabilities beyond what either could achieve on its own. This is why we, as digital signage purveyors-experts-champions-always stress the value of content creation to our clients. It's not just an add-on or extra feature. It's the single, only way to unlock the true power of your digital signage investment.

    2019 10/11

  • Why is Intelligent Touch Screen Integrative Machine so popular in all walks of life?
    Nowadays, in people's daily life or work, we can often see the shadow of the Intelligent Touch Screen Integrative Machine, such as: hospitals, banks, shopping malls, chain stores, business halls, restaurants, libraries, museums and many other fields. The use of Intelligent Touch Screen Integrative Machine can bring many conveniences to people. It can not only reduce the pressure of staff and improve work efficiency, but also provide another quick and convenient way for customers to query and process. Intelligent touch screen integrates computer technology, multimedia technology, audio technology, network technology, industrial plastic arts and mechanical manufacturing technology. It is a more practical human-computer interaction equipment. Customers can accomplish the required operation with a single click on the screen and get the desired information quickly. So why is Intelligent Touch Screen integration so popular? 1. Intelligent touch screen integrated machine used in shops and shopping malls. Advertising machines are not uncommon in shopping malls. Intelligent touch screen integrative machine will be used in some interactive links. Consumers can get the latest promotional information from advertising machines, and even print promotional coupons. In addition, consumers can also focus on a product in the advertising machine, after a brief click, that is, to understand all the information. 2. Intelligent touch screen in banking and financial industry. Generally, in the waiting area of banking and finance, there will be basic information and advertisements of advertising machine exhibition, cash financing industry, etc. In addition, touch-type advertising machine also appears in the process of code-pressing and so on. The use of intelligent touch screen integrative machine has been greatly broadened, but it also needs the security and accuracy of advertising machine. Great improvements have been made. 3. Touch Advertising Machine of Public Information Channel. In the fields of post office, telecommunications office, elevator side of building and so on, it is convenient to set up an intelligent touch screen integrative machine to let you inquire about the information you need, some public information can be used as business, and various inquiries can be used to reduce the waiting time of the public. 4. Use of other public categories. Intelligent touch-in-one machine can also be used in meeting rooms, libraries, campuses and other major public areas. On the one hand, it shows the basic advertising content, on the other hand, it shows some information that meets the needs of the areas.

    2019 08/31

  • Why are outdoor LCD advertisers so expensive than indoor LCD advertisers? What are the selection techniques?
    As the name implies, outdoor LCD advertising machines work outdoors, while indoor LCD advertising machines work indoors. They are not only internal and external, but also different workplaces, which doom them to have many differences in many aspects. Then why are outdoor LCD advertisers so expensive than indoor LCD advertisers? "Don't be a flower in a greenhouse." But because of its own characteristics, the brightness of the indoor LCD advertisement machine is not as large as that of the outdoor LCD advertisement machine. The brightness range of the outdoor LCD advertisement machine is 400-600 when it works normally. The brightness range of the outdoor LCD advertisement machine is very common. It can carry out intelligent light control and automatically adjust the LCD advertisement according to the brightness of the surrounding environment light. The brightness of the machine. Why is the price of outdoor LCD advertising machine more expensive than that of indoor LCD advertising machine? Outdoor LCD advertising machine also belongs to customized LCD advertising machine. Customers have different requirements for outdoor LCD advertising machine, as well as different appearance and functions. The cost of production is higher than that of indoor LCD advertising machine. As mentioned above, the technical difficulty of outdoor LCD advertising machine is slightly higher than that of indoor LCD advertising machine, and the technical requirement of production is also higher than that of indoor LCD advertising machine. Delivery time is also longer than that of an indoor advertising machine. The cost of outdoor LCD advertising machines is far higher than that of indoor LCD advertising machines. The frequency of indoor LCD advertisement machine is higher than that of field LCD advertisement machine. Most commercial and retail users will choose LCD advertising machines. Selection Skills of Indoor and Outdoor LCD Advertising Machines: According to the actual use of choice: if the objective conditions such as temperature and humidity, light, electromagnetic and other relatively stable environment, you can choose the indoor advertising machine; if you need to withstand the sun, wind and rain, high temperature, low temperature and other harsh environment, you must choose the outdoor advertising machine. Choose the content of the advertisement according to the need: if you want the content of the advertisement to be conveyed to customers in the indoor places such as elevators, supermarkets, exhibition halls and conference rooms, you can choose the indoor advertisement machine; if you want the advertisement to be used in the environment such as bus stops, large commercial streets and airports, you need to choose the outdoor advertisement machine. Outdoor LCD advertisement machine is divided into outdoor LCD advertisement machine and outdoor LED display screen. Irrelevant weather can display your information outdoors, bringing good visual and auditory enjoyment to outdoor information dissemination. It can be widely used in outdoor advertisement broadcasting, outdoor public information publishing, outdoor media dissemination, touch interactive query and other fields. Indoor environment is relatively stable and dry, so there is no need to carry out too much protection technology. Outdoor LCD advertisers experience wind and rain in the outdoor. Snowstorms are also withstanded in snowy cities. Outdoor dust is relatively large, but it can not often be cleaned. The environment of outdoor LCD advertisement machine is very bad, so the influence of various unfavorable factors should be considered in production. It should have the functions of waterproof, anticorrosion, biological threat and lightning protection. But these are the indoor LCD advertisement machines that need not be considered too much. Now the backlight of 1080P is about 500 degrees, and the brightness is too high. Indoor use is not conducive to viewing. Indoor LCD advertising machines play a better role in promoting indoor advertising than outdoor advertising, so they can only stay indoors as a "greenhouse flower".

    2019 08/31

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